Hayden

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4 Simple Ways To Make Your Photos Pop!

Whether you’re taking a product shot or family photos, you’ve probably wondered how you can make your images stand out and look better. There are 4 simple ways to accomplish this for any photo!

 

  1. Size

To capture the attention of the viewer’s eyes, you will want them focused on your subject. Making sure you have your subject take up most of the frame will help separate it from the other objects in the image. Making it easier to make out what is supposed to be seen.

 

  1. Focus

This one may sound obvious, make sure you have your subject in focus. Sometimes creating a shallow depth of field (Blurry Background) can really help your subject pop! This can be done by zooming in further or opening up your camera’s aperture/iris/f-stop. Doing this can just add a bit more of a professional look to your image.

 

  1. Color

Making an overall impact to your photo is your color choices. When it comes to color, it is more of an artistic choice. Depending on the emotion you want to evok in the viewer. The use of complementary or contrasting colors of your subject and the background can add a more pleasing look to the overall image. Utilize colorful elements or objects alongside your subject to increase the wow factor of your image.

 

  1. Brightness

How bright or dark your subject is can magnify the look and feel of your image. You can go one or two ways with this. Making your subject the brightest, by using lights/reflective material or “shooting into the dark” by having a darker background to allow your subject to be seen more easily. On the contrast, utilizing a brighter background and almost silhouetting your subject will attract the viewers eyes just as powerfully.

 

To summarize all four of these tips into one, it would be to make sure your subject stands out from the rest of the items in your image. Making an image that pops, is making one that is easy to see what you want us to see. Remember these tips the next time you’re taking photos and see how amazing they will turn out!

Turning Words Into Truths

Motivating yourself can be hard. Convincing your subconscious you’re amazing, now that must be more difficult? Or not, you decide, in this week’s motivation and improvement podcast!

What The Heck Is SEO?

SEO is a term a lot of marketers are familiar with. If you’re a business owner or professional, you may have heard of it, yet have no clue what the heck it is! Don’t worry, I’ll go over it in this episode and threw in some free tips on how you can utilize it yourself.

SEO stands for search engine optimization. This is the tactic of getting your business’ website to rank high on search engines. So… what does this mean when translated into English? You can have potential customers see your website the first time they search for your product or service before they see one of your competitors. This is done on websites like Google, Bing, Yahoo and many more!

How long does this take? About 6 to 12 months is the average we have seen to rank sites on the first page of Google. Now this will differ depending on how competitive of a keyword you are trying to rank for. So now you might be wondering, what the heck is a keyword?

Simply put, it is a word that people will use when searching for what you have to offer. Say that you sell baseball bats. When someone searches the term “Baseball Bats”, they are using your keyword. Now that example is a competitive one. So what is the best way to get around that if you’re just starting out? The answer is… Long tail keywords. These are keywords that are usually longer than 3 words.

It is a more descriptive way of finding your site. Say that you sell baseball bats in Dallas. If you were to make your keyword a longtail one of “Baseball Bats in Dallas”, you have a much better chance of ranking faster for that keyword.

If you want to find out more about SEO and how it can help your business… Visit my marketing website – www.HGIMM.com

There you will be able to see further in depth how we can help grow your business through online and digital marketing.

What is The Value Ladder?

The value ladder may sound like a newer marketing term, but it has been around for years. I will go into detail exactly what it is and use real-world examples of how you can implement it too!